8 Tips for B2B Email Marketing Success

8 Tips for B2B Email Marketing Success

I went through a webinar presented by Marketo about Email best practices and I thought I would share some thoughts from the presentation.  Like in past posts, I am not going to spew the entire contents of the presentation but mention a few highlights and you can take a look at the slides posted below.

  • Content
    • Fewer calls to action are better than multiple actions so as to not confuse people
    • Use bullets as it is faster to skim the message
  • Testing
    • Test in a minimum of Outlook and Google but the more you can test on the better
    • Test on mobile
  • How to articles go over very well
  • Subject lines
    • Four to six words
    • Don’t tell them who you are in the subject line – the from line should do that
  • Segment, Segment, Segment
  • Track use behavior to see what is clicked on and alter messages to guide the user
  • Build the relationship with the client – this will go further than other types of messages
  • Automate as many messages as possible

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