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Guru’s Guide to Email Marketing

Guru’s Guide to Email Marketing

I receive emails every now and then with things like Download this White Paper NOW or Here is your free white paper.  I always fall for those emails IF the content sounds even a little bit interesting.  I got the little gem attached below in an email a week on 7/19/12; and I found some of it interesting.  I have posted those points below and attached the document so you can get more detail.

Email Marketing Today – Statistics, Facts and Survey Results

  • Email marketing outperforms every other channel on ROI and averages an impressive $44.25 for every dollar spent.
  • Investment in email marketing is estimates to grow from $1.3 billion in 2012 to $2 billion by 2014.
  • 88% of people check their email daily via mobile phone
  • Email newsletters that include social sharing buttons have a 115% higher average click-through rate

Conducting an Email Marketing Review

  • Get a good picture of where your campaigns are today by conducting an email marketing review
  • Develop a spreadsheet containing email results for the last 6-12 months
  • Base priority on the important metrics for your industry.
  • Varying results could be from many things…subject lines, from lines, etc.
  • Compare your data with others in your organization to see what differences there are
  • Pull together samples to see if you can figure out what drove the best results: subject line, format, content, segmentation
  • Pull together competitive messages to see what you could get inspired from

Building Your Email Opt-in List

  • There are three layers to building the list: foundational, auto pilot, and supplemental and the three layers work together to grow your list (see the document for more details)

Subject Lines that Get Results

  • 50 characters
    • look through the newspaper
    • focus on the objective
    • use the from field correctly
    • most important info first
    • personalize
    • test

The Truth about Email Deliverability

  • manage email reputation
  • honest identity
  • manage feedback loops
  • follow the law

Okay, so the document attached is 37 pages and I am not going to take up more of your time…please download the document and take a gander.

Gurus Guide to Email Marketing 2012 US

Email + Twitter + Facebook: 22 Tips to Cross-Channel Success

I attended a webinar about the merging of Email, Twitter and Facebook and the information contained below is a short recap of the document.

Today, one in every nine people on earth is a Facebook user and Twitter manages an average of 190 million tweets per day. This is according to a September 2011 post by social media blogger Jeff Bullas, aptly titled, Stunning Social Media Statistics. And just as stunning, the New York Times reported in January that over 107 trillion emails were sent in 2010.

The important take-away for marketers is this:

If you’re not communicating with your customers via social channels as well as through email, you’re not reaching your audience where it lives, works and plays.

Email and social are alike in a very significant way: they are the only two permission-based channels

Opt-in drivers

  • Facebook: use as a driver to increase email opt-in
  • Twitter: Link the tweet to the campaign and offer people a way to opt-in

Social Media increases word of mouth or reach due to sharing of content.

You can use conversations in Social Media to improve your email messages and other content messaging.

Know where your customers are in the Social Media world…there are so many providers you don’t have to use all of them.

Monitor blogs and other conversations to see what is being said; this will enable you to have more relevant communications of which your audience will have an interest.

Integrate “Like” and “Register with Facebook” or add the ability to share on Twitter.

Take your email and turn it into a Twitter and/or Facebook message.

Have solid performance metrics and goals set.

As always check out the document for more details.

Email Facebook Twitter: 22 Cross Channel Tips and Takeaways