Email + Twitter + Facebook: 22 Tips to Cross-Channel Success
I attended a webinar about the merging of Email, Twitter and Facebook and the information contained below is a short recap of the document.
Today, one in every nine people on earth is a Facebook user and Twitter manages an average of 190 million tweets per day. This is according to a September 2011 post by social media blogger Jeff Bullas, aptly titled, Stunning Social Media Statistics. And just as stunning, the New York Times reported in January that over 107 trillion emails were sent in 2010.
The important take-away for marketers is this:
If you’re not communicating with your customers via social channels as well as through email, you’re not reaching your audience where it lives, works and plays.
Email and social are alike in a very significant way: they are the only two permission-based channels
- Facebook: use as a driver to increase email opt-in
- Twitter: Link the tweet to the campaign and offer people a way to opt-in
Social Media increases word of mouth or reach due to sharing of content.
You can use conversations in Social Media to improve your email messages and other content messaging.
Know where your customers are in the Social Media world…there are so many providers you don’t have to use all of them.
Monitor blogs and other conversations to see what is being said; this will enable you to have more relevant communications of which your audience will have an interest.
Integrate “Like” and “Register with Facebook” or add the ability to share on Twitter.
Take your email and turn it into a Twitter and/or Facebook message.
Have solid performance metrics and goals set.
As always check out the document for more details.