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LinkedIn, so you want to connect: Tips to Live By

LinkedIn, so you want to connect: Tips to Live By

Today I got a message about connecting on LinkedIn. I did the normal things when getting this type of message. I went to the persons profile to see what we had in common. When I checked, I found we had nothing in common; not the same company, no mention of social media, etc. After this, I went to the message they sent it was the standard “I’d like to add you to my professional network.” I immediately hit Ignore.

Things to Consider on LinkedIn

When you consider asking someone about connecting on LinkedIn, you need to think about the person you are sending the message to and what they may expect you to write. If they are a personal contact the canned LinkedIn message may be good enough to send since you know the person. It is those times when you don’t know the person you need to take other action.

According to About.com, you need to make the message personal, provide salutations, and the benefits of connecting with you. Tell the person why you want to connect and what benefit it would be to that person to be connected to you. Over on the Claire Diaz-Ortiz blog, “Provide a reference to you outside of LinkedIn so someone can look you up before accepting your request.”

I fully agree with About.com and Ms. Diaz-Ortiz, you need to tell me who you are, why we should connect, and where to find other information about you. If you want to connect, it helps give the user a frame of reference and pointing them in the right direction will help you grow your network much faster.

Other LinkedIn Etiquette

Over on Mashable, they offer some good advice for other areas of etiquette for LinkedIn when looking for a job.

  1. Hide your information – you should hide activity that is not essential to a good feed experience; for example, for search.
  2. Mind the gap – post all of your job history even if it is not in the field where you are trying to get a job.
  3. Research – when looking for a job, it is okay to stalk the hiring manager and other people at the company.

I hope you find these tips helpful when growing your LinkedIn connections.

 

HTML “Button” for Emails

HTML “Button” for Emails

Have you ever been frustrated creating HTML emails with buttons only to see that little red X when you review the email? I have and it is frustrating. With just a little bit of Photoshop and HTML / CSS code you can create a functional button like the one in the email below.

The “View the Digital Edition Here” button is created with a table that has three columns and one row. The first and last cell have images with a link attached and the middle cell is all coded with html and css.

Here is the HTML code:

<table border=”0″ cellpadding=”0″ cellspacing=”0″>

<tr>

<td><a href=”http://www.canontradeshows.com/expo/medevice12/media/DigitalProspectus.pdf” target=”_blank”><img src=”http://canontradeshows.com/expo/email/tssales/allshows13/media/images/prospectus/left.png” width=”35″ height=”42″ hspace=”0″ vspace=”0″ border=”0″ alt=”” /></a></td>

<td style=”font-family:Arial, Helvetica, sans-serif; font-size:14px; font-weight:bold; color:#000; text-align: center;” bgcolor=”#feb703″><a href=”http://www.canontradeshows.com/expo/medevice12/media/DigitalProspectus.pdf” target=”_blank” style=”text-decoration:none; color:#000;”>View the Digital Edition Here</a></td>

<td><a href=”http://www.canontradeshows.com/expo/medevice12/media/DigitalProspectus.pdf” target=”_blank”><img src=”http://canontradeshows.com/expo/email/tssales/allshows13/media/images/prospectus/right.png” width=”35″ height=”42″ hspace=”0″ vspace=”0″ border=”0″ alt=”” /></a></td>

</tr>

</table>

How to make it work

You first need to develop the ends of your button.  I created the ends by making a small square image with a transparent background.  Then I made a filled circle of yellow and moved half if that off of the square to make the half moon shapes.  After that you insert those into the first to cells and link them to your URL.  Then in the middle cell, insert a URL with the text you want to include as the name of the link.  In the link cell, you want to make sure the background color is the same as your two ends.  When the email renders with images you get the image of the button.  If you are like me and images do not always render with emails you would have the middle cell still showing.

 

Guru’s Guide to Email Marketing

Guru’s Guide to Email Marketing

I receive emails every now and then with things like Download this White Paper NOW or Here is your free white paper.  I always fall for those emails IF the content sounds even a little bit interesting.  I got the little gem attached below in an email a week on 7/19/12; and I found some of it interesting.  I have posted those points below and attached the document so you can get more detail.

Email Marketing Today – Statistics, Facts and Survey Results

  • Email marketing outperforms every other channel on ROI and averages an impressive $44.25 for every dollar spent.
  • Investment in email marketing is estimates to grow from $1.3 billion in 2012 to $2 billion by 2014.
  • 88% of people check their email daily via mobile phone
  • Email newsletters that include social sharing buttons have a 115% higher average click-through rate

Conducting an Email Marketing Review

  • Get a good picture of where your campaigns are today by conducting an email marketing review
  • Develop a spreadsheet containing email results for the last 6-12 months
  • Base priority on the important metrics for your industry.
  • Varying results could be from many things…subject lines, from lines, etc.
  • Compare your data with others in your organization to see what differences there are
  • Pull together samples to see if you can figure out what drove the best results: subject line, format, content, segmentation
  • Pull together competitive messages to see what you could get inspired from

Building Your Email Opt-in List

  • There are three layers to building the list: foundational, auto pilot, and supplemental and the three layers work together to grow your list (see the document for more details)

Subject Lines that Get Results

  • 50 characters
    • look through the newspaper
    • focus on the objective
    • use the from field correctly
    • most important info first
    • personalize
    • test

The Truth about Email Deliverability

  • manage email reputation
  • honest identity
  • manage feedback loops
  • follow the law

Okay, so the document attached is 37 pages and I am not going to take up more of your time…please download the document and take a gander.

Gurus Guide to Email Marketing 2012 US

Email + Twitter + Facebook: 22 Tips to Cross-Channel Success

I attended a webinar about the merging of Email, Twitter and Facebook and the information contained below is a short recap of the document.

Today, one in every nine people on earth is a Facebook user and Twitter manages an average of 190 million tweets per day. This is according to a September 2011 post by social media blogger Jeff Bullas, aptly titled, Stunning Social Media Statistics. And just as stunning, the New York Times reported in January that over 107 trillion emails were sent in 2010.

The important take-away for marketers is this:

If you’re not communicating with your customers via social channels as well as through email, you’re not reaching your audience where it lives, works and plays.

Email and social are alike in a very significant way: they are the only two permission-based channels

Opt-in drivers

  • Facebook: use as a driver to increase email opt-in
  • Twitter: Link the tweet to the campaign and offer people a way to opt-in

Social Media increases word of mouth or reach due to sharing of content.

You can use conversations in Social Media to improve your email messages and other content messaging.

Know where your customers are in the Social Media world…there are so many providers you don’t have to use all of them.

Monitor blogs and other conversations to see what is being said; this will enable you to have more relevant communications of which your audience will have an interest.

Integrate “Like” and “Register with Facebook” or add the ability to share on Twitter.

Take your email and turn it into a Twitter and/or Facebook message.

Have solid performance metrics and goals set.

As always check out the document for more details.

Email Facebook Twitter: 22 Cross Channel Tips and Takeaways

MarketingSherpa’s Dirty Dozen

I got the attached document from the Online Marketing Summit produced by UBM TechWeb in San Diego.  I can’t remember who sent it to me or even if I requested it but I wanted to share a few interesting nuggets from the 12 “Newsletter Mistakes Nearly Everyone Makes”.

  1. Email sign up should have a verification process where the person has to verify the signed up for your message.
  2. The more you can segment the better results you will have.
  3. Make the welcome message inviting and engaging…tell them what the future holds.
  4. Know how often to send….
  5. Add some personalization
  6. Use proper HTML and CSS…I personally run my HTML through the W3C Validator Service.

MarketingSherpa Dirty Dozen Email Newsletter Mistakes