MarketingSherpa's Dirty Dozen

MarketingSherpa’s Dirty Dozen

I got the attached document from the Online Marketing Summit produced by UBM TechWeb in San Diego.  I can’t remember who sent it to me or even if I requested it but I wanted to share a few interesting nuggets from the 12 “Newsletter Mistakes Nearly Everyone Makes”.

  1. Email sign up should have a verification process where the person has to verify the signed up for your message.
  2. The more you can segment the better results you will have.
  3. Make the welcome message inviting and engaging…tell them what the future holds.
  4. Know how often to send….
  5. Add some personalization
  6. Use proper HTML and CSS…I personally run my HTML through the W3C Validator Service.

MarketingSherpa Dirty Dozen Email Newsletter Mistakes