MarketingSherpa’s Dirty Dozen
I got the attached document from the Online Marketing Summit produced by UBM TechWeb in San Diego. I can’t remember who sent it to me or even if I requested it but I wanted to share a few interesting nuggets from the 12 “Newsletter Mistakes Nearly Everyone Makes”.
- Email sign up should have a verification process where the person has to verify the signed up for your message.
- The more you can segment the better results you will have.
- Make the welcome message inviting and engaging…tell them what the future holds.
- Know how often to send….
- Add some personalization
- Use proper HTML and CSS…I personally run my HTML through the W3C Validator Service.