Optimizing email in a mobile world

Optimizing email in a mobile world

Yesterday I attended the Direct Marketing News Virtual Event and this blog is about the session I attended.  While interesting they really did not do a good job of explaining the best practices for “Optimizing email” for mobile devices.

  • 45% mobile phone users own a smartphone
  •  7% of mobile devices are tablets – small group but growing at a compounded rate of 23.59% per year
  •  77% of smartphone users use in stores
  •  More than half of adults buy on smartphone
  •  88% of people check their email via mobile phone daily
    • The majority of people in the near term will be iOS platform but that is shifting.
  • Landing pages (website pages you link to) should have both a desktop version and a mobile version.
  • Try to keep email design into a single column
  • Keep Copy short and sweet and simple
  • Primary call to action as high up as possible – make sure it is large enough for a finger to hit.
  • 6.4% of attendees emails are being opened on mobile.
  • ESP – that will allow insertion of a mobile optimized format
    • BrightWave Marketing (figures as this was one of the companies that presented)

One of the presenters also mentioned he had a blog:

www.makemobilework.com