For the Chicago 2013 Advanced Manufacturing Event I decided to make the individual brand prospectuses all have the same look and feel. Working with the creative team, we came up with a design that would allow each brand to have its own identity through the use of color and images. Each piece started with the basic design with the image circle and using the swirling ribbons as if the event was growing. We decided the brand logo needed to be in the upper left to help with the identity. Furthermore, images used were all from each individual brand within the co-located event.
The finished result was a group of event prospectuses highlighting the synergy between each brand at the event.