Resume

Objective

Experienced marketer, manager, and teacher with experience in brand management, copywriting, social media, email development and design, project management, direct mail, business development, and restaurant and retail management.

Experience

August 2011 – Present UBM Canon Santa Monica, CA

Marketing Manager

Manage multiple and concurrent B2B marketing initiatives that include, but not limited to, event audience acquisition, content marketing, lead-generation, public relations and communications strategies, building brand awareness, pre-sales support, marketing and sales tools and deliverables, social media initiatives, and event marketing planning and execution.

  • Increased social media presence by more than 60% in less than 12 months through native follower growth through increased engagement
  • Develop and manage marketing initiatives for portfolio of $46 million
  • Lead re-branding efforts of the plastics and design and manufacturing portfolios to better align media and event brands
  • Create inbound marketing through blogging on topics including marketing strategy, email marketing, and social media marketing
  • Executed email best practices into multiple brands
  • A/B tested multiple e-newsletters resulting in a 40% increase in click rates
  • Implement joint marketing efforts for sales collateral across events and media (print and digital)
January 2011 – May 2011 imagistic Westlake Village, CA

Assistant Project and Sales Manager

Worked directly with the CEO on Business development, lead generation, writing proposals, qualifying RFP’s and RFQ’s, competitive research and analysis, meeting with clients, assisting with marketing and social media strategy, cold calling, press releases, create wireframes and site maps, testing, quality assurance, research, web analytics

January 2008 – May 2010 Illinois Central College East Peoria, IL

Full-time Faculty

Taught marketing and business courses to undergraduate students, advised students on courses and career decisions, developed marketing materials for business department

August 2007 – May 2008 Bradley University Peoria, IL

Graduate Assistant

Marketing research: developed, administered, complied, interpreted, and presented a market research study for a not-for-profit organization, created and graded exams and assignments, prepared lectures, lectured in statistics

Education

2006 – 2008 Bradley University Peoria, IL

MBA, Marketing Research

  • Activities and Societies: Executive Committee of the Graduate Faculty, Graduate Student Advisory Council
  • Graduated with Distinction
2004 – 2005 Illinois State University Normal, IL

BS, Marketing

  • Activities and Societies: President, College of Business Executive Council; Student Representative, College of Business Constituent Satisfaction Team; American Marketing Association; Student Accounting Society; Honors Student Organization
2001 – 2004 Illinois Central College East Peoria, IL

AAS, Business Administration/Accounting

  • Activities and Societies: Chapter President and Southern Vice-President, Phi Theta Kappa; Student Educators and Service Ambassadors

Software

Dreamweaver Photoshop HootSuite Buffer
HootSuite HubSpot HTML/CSS MS Office
Adobe WordPress Drupal Joomla