I receive emails every now and then with things like Download this White Paper NOW or Here is your free white paper. I always fall for those emails IF the content sounds even a little bit interesting. I got the little gem attached below in an email a week on 7/19/12; and I found some of it interesting. I have posted those points below and attached the document so you can get more detail.
Email Marketing Today – Statistics, Facts and Survey Results
- Email marketing outperforms every other channel on ROI and averages an impressive $44.25 for every dollar spent.
- Investment in email marketing is estimates to grow from $1.3 billion in 2012 to $2 billion by 2014.
- 88% of people check their email daily via mobile phone
- Email newsletters that include social sharing buttons have a 115% higher average click-through rate
Conducting an Email Marketing Review
- Get a good picture of where your campaigns are today by conducting an email marketing review
- Develop a spreadsheet containing email results for the last 6-12 months
- Base priority on the important metrics for your industry.
- Varying results could be from many things…subject lines, from lines, etc.
- Compare your data with others in your organization to see what differences there are
- Pull together samples to see if you can figure out what drove the best results: subject line, format, content, segmentation
- Pull together competitive messages to see what you could get inspired from
Building Your Email Opt-in List
- There are three layers to building the list: foundational, auto pilot, and supplemental and the three layers work together to grow your list (see the document for more details)
Subject Lines that Get Results
- 50 characters
- look through the newspaper
- focus on the objective
- use the from field correctly
- most important info first
The Truth about Email Deliverability
- manage email reputation
- honest identity
- manage feedback loops
- follow the law
Okay, so the document attached is 37 pages and I am not going to take up more of your time…please download the document and take a gander.